Attention Terminal

Glossary

Clear definitions of the concepts that drive social media growth and viral marketing.

H

Hook
The opening seconds of a video or the first line of a post, designed to stop the scroll and force a viewer to keep watching.
- content
- tiktok
- formats

K

K-Factor
A metric that measures how many new users each existing user generates, determining whether a product can grow without paid acquisition.
- growth
- metrics
- referral

N

Network Effect
A dynamic where a product becomes more valuable as more people use it, creating a compounding competitive advantage.
- growth
- strategy
- retention

V

Viral Loop
A growth mechanism where existing users organically invite new users, compounding reach without paid acquisition.
- growth
- retention
- referral