Welcome to Attention Terminal
What this site is, what we cover, and what you can expect from us.
Attention Team2 min de lecture

Hello everyone. Welcome to Attention Terminal.
This is a research site. We track what is actually working on social media right now: formats, strategies, trends, and case studies grounded in real data.
What we cover
We focus on a few specific things:
- Viral content formats and why they spread
- App marketing tactics on TikTok, Instagram, and YouTube
- Paid ad strategies and what the top performers are doing
- Organic growth playbooks with specific numbers attached
If it is vague, we do not publish it. If we cannot point to a real example, we say so.
How we work
We look at apps, creators, and brands that are growing fast right now. We document what they are doing, what the numbers look like, and why the mechanism works. We do not speculate.
When we write that a format is working, we have seen it perform. When we cite a revenue figure, it comes from a tracker like App Stats or Sensor Tower, not a press release.
What is coming
We have a backlog of trends we are currently investigating. Expect regular posts across Trending, Formats, Strategies, and Experiments.
If you found this site, you are probably already paying close attention to how content moves. So are we.
Glad you are here.
Plus du laboratoire
Tendances
The Baseball Trend: How AI Apps Are Using It to Go Viral
AI Video Generator + Creator is ranked #2 in Graphics & Design with $200k revenue last month. One of its TikTok Spark Ads uses the baseball format. Here is what that looks like and why it works.
Tendances
La nouvelle vague des bots financiers sur WhatsApp
Un nouveau type de logiciel financier se développe discrètement en Amérique latine : des bots qui transforment des messages WhatsApp en enregistrements comptables.